Frequently Asked Questions
This FAQ is a reference for lenders, ISOs, and funding desks evaluating Omnia Intelligence Group. It matters to lenders because most questions about file sources, exclusivity, and pricing have to be answered before a partnership conversation can be productive. Omnia solves this by publishing direct, factual answers to the questions partners ask first — what the product is, how files are sourced, how exclusivity works, and how revenue share is structured.
- 01Omnia delivers exclusive, intent-verified funding files — not leads, not lists, not SaaS.
- 02Files are paid for through revenue share on funded deals only.
- 03Each file is delivered to one funding partner. No resale, no syndication.
- 04Onboarding is criteria alignment plus an agreement — not a technical integration.
Plain answers to the questions every lender asks first.
Most file-source conversations start with the same four questions. The answers below are the same answers a partner gets on the first strategy call — written down so you can reference them without scheduling a meeting first.
Omnia delivers intent-verified, exclusive funding files to lender partners on a revenue-share basis. Not leads, not lists, not SaaS.
Direct lenders, ISO networks, and funding desks underwriting SMB capital with a defined buy box.
Revenue share on funded deals only. No per-lead invoicing, no retainers, no SaaS subscription.
Each file is delivered to one funding partner per file. No resale, no aggregation, no syndication.
Omnia at a glance vs. what it is not.
Who this is for — and who it isn't.
- Lenders evaluating Omnia for the first time
- Operators comparing Omnia to existing lead sources
- Partners preparing for a strategy call
- You want short, accurate answers before a sales conversation
- You're benchmarking Omnia against current vendors
- You're aligning internal stakeholders before onboarding
- You're looking for consumer or investor information
- You want a list of generic lending FAQs
- You expect technical API documentation here
What lender partners get when they work with Omnia.
Answers, not pitches
Each FAQ is written the way Omnia would answer it on a call — with no hedging.
Covers the four real questions
What it is, who it's for, how it's priced, and how exclusivity works.
Indexable for AEO extraction
Structured for answer-engine extraction so the same answers surface in AI search results.
Linked to deeper pages
Each topic links into a dedicated authority page for lenders who want the full thesis.
See if Omnia is a fit for your desk.
The partner program is selective. One call to walk through criteria, exclusivity, and revenue share — and decide if there's a fit.
Book a Strategy CallCommon questions.
Short, direct answers to the questions partners ask first.
What is Omnia Intelligence Group?
Omnia Intelligence Group is a behavioral intelligence partner for lenders. Omnia identifies businesses showing verified intent to seek capital, pre-screens them against lender criteria, and delivers exclusive funding files to one funding partner per file on a revenue-share basis.
What does Omnia actually deliver?
Omnia delivers intent-verified, criteria-matched, exclusive funding files. Each file includes business identity, time in business, monthly revenue range, credit profile signal, industry, and the behavioral intent signal that triggered inclusion.
How is Omnia different from lead generation?
Lead generation sells shared records on a per-lead basis, often resold to multiple buyers. Omnia delivers exclusive files — one file, one lender — and is paid only on funded deals through revenue share. The product, pricing, and distribution model are structurally different.
What is a pre-screened file?
A pre-screened file is a business funding record that has been validated against a lender's buy box before delivery. Pre-screening confirms time in business, revenue range, industry fit, and credit profile signal so the file matches criteria on arrival.
What is behavioral intent data?
Behavioral intent data is the set of digital and operational signals a business produces when it is actively preparing to seek capital. Omnia uses these pre-application signals to identify capital demand 30 to 90 days before a business submits an application.
What does intent-verified mean?
Intent-verified means a business has produced multiple corroborating behavioral signals indicating active capital-seeking intent — not a single click, form fill, or list-pull. Verification happens before the file is matched to a lender.
Are Omnia files exclusive?
Yes. Each file is delivered to one funding partner. Files are not resold, syndicated, aggregated, or shared with a second buyer.
How much does Omnia cost?
There is no per-lead invoice, no retainer, and no SaaS subscription. Omnia is paid through revenue share on funded deals only. Specific revenue-share terms are agreed during onboarding based on product type and deal size.
How fast does Omnia work?
Most lender partners are activated in days, not weeks. After criteria alignment and agreement, files begin flowing into the partner's pipeline. There is no technical integration required to start.
Is Omnia a SaaS product?
No. Omnia is not SaaS. There is no subscription, no seat licensing, and no software to deploy. Omnia is a behavioral intelligence partner that delivers funding files.
Is Omnia a lender?
No. Omnia does not underwrite, fund, or hold capital risk. Omnia delivers files to licensed lending partners who underwrite and fund the deal.
Is Omnia a lead-gen company?
No. Omnia does not sell leads, lists, or shared records. Omnia delivers exclusive, intent-verified files on a revenue-share basis tied to funded outcomes.
What industries qualify for Omnia files?
Omnia covers SMB segments commonly served by direct lenders, ISO networks, and funding desks — including services, retail, transportation, construction, healthcare, hospitality, and B2B verticals. Specific industry filters are aligned to each partner's buy box.
What close rates should a lender expect?
Lender outcomes vary by buy box, product type, and underwriting speed. Because files are exclusive and pre-screened against partner criteria, partners typically see materially higher close rates than shared lead sources. Specific benchmarks are reviewed on the strategy call.
Who is Omnia for?
Omnia is built for direct lenders, ISO networks, and funding desks underwriting SMB capital with a defined buy box and the operational capacity to act on exclusive files quickly.
Who is Omnia not for?
Omnia is not for consumer-facing products, brokers selling to other brokers, lenders without a defined buy box, or operators looking for a shared-lead vendor.
How are files delivered?
Files are delivered through the partner's preferred intake — CRM, email, or secure handoff. There is no proprietary portal to learn and no integration project required.
How does revenue share work?
Omnia is paid a defined share of revenue on funded deals only. There is no charge for files that do not fund, no retainer, and no upfront fee. Terms are formalized during onboarding.
What is the onboarding process?
Onboarding has three steps: criteria alignment to define the buy box, partnership agreement, and pipeline activation. Most partners are live within days of the strategy call.
Does Omnia require a technical integration?
No. Onboarding is a business process, not an engineering project. Files are delivered into the channel each partner already uses.
How is data sourced and is it compliant?
Files are sourced through Omnia's behavioral intelligence stack and validated for criteria fit before delivery. Omnia operates within applicable US data and consumer protection frameworks and contracts compliance terms with each lender partner.
Can a lender control which files they receive?
Yes. Files are matched to each partner's buy box — time in business, revenue range, industry filters, geography, and credit profile. Partners only receive files that match their criteria.
What volume can Omnia deliver?
Volume scales with buy-box width and partner capacity. Volume targets are agreed during onboarding so file flow matches underwriting throughput rather than overwhelming a desk.
How is Omnia different from buying a list?
Lists are static, shared, and untriggered. Omnia files are dynamic, exclusive, and triggered by verified intent — and are paid for through revenue share rather than upfront cost per record.
Is the partner program selective?
Yes. Omnia onboards a limited number of lender partners per buy box to preserve exclusivity and protect file value. The strategy call determines fit before any agreement.
How does a lender get started with Omnia?
Book a strategy call. The first conversation covers criteria, exclusivity, revenue share, and fit — and determines whether Omnia opens a partner slot for that buy box.
Related lender resources.
Why Omnia
What makes Omnia structurally different from every other source of files.
How Omnia Works
The end-to-end flow from behavioral signal to funded deal.
Pre-Screened Business Funding Files
What pre-screened files are and why they outperform open-market leads.
Revenue-Share Lending Partnership
How Omnia's revenue-share model aligns incentives with funded outcomes.
Still have a question? Ask it on a call.
Most partner questions are answered in the first 15 minutes. Book a strategy call and bring the list.