IDENTIFY
01
Intent Identified
Exclusive behavioral data captures businesses actively researching capital — upstream, before any form fill or ad click.
BEHAVIOR-BASED INTELLIGENCE FOR LENDERS
We Know Who Needs FundingBefore They Apply.
Omnia identifies capital-seeking businesses and delivers an Omnia Verified File™ — an intent-verified, ICP matched, criteria aligned, credit-screened leads that helps lenders eliminate wasted budget chasing the same leads that close at under 5%.
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59%
Of SMBs need funding
3-5×
Close rate advantage
100%
Pre-screened
100%
Exclusive leads
THE PROBLEM
A Form Fill Is Not a Qualified Lead
Interest-based platforms sell the same record to every lender in the market, capping close rates at 3–5% and inflating CAC beyond the spread. Omnia replaces interest signals with behavioral intent data — identifying capital-seeking businesses 30–90 days before they apply, then delivering each file exclusively to one partner.
59%
of SMBs need capital
41%
actually get funded
<5%
of purchased leads close
01
The Blind Spot
Social algorithms optimize for interest signals — not intent. You're paying to reach businesses that clicked an ad but never seriously sought capital.
02
The Garbage Cycle
Imprecise targeting wastes acquisition budget on unfundable files. The cost compounds with every campaign. Every dollar on a bad file never had a chance.
03
The Intelligence Void
No feedback loop exists between rejections and the acquisition engine. Every campaign starts from scratch. The system is structurally incapable of improving.
SIGNAL INTELLIGENCE
Not all signals are created equal.
Google captures search intent. Facebook captures passive interest. Omnia captures pre-decision behavioral signals — what a business is about to do, before demand becomes visible to the market.
Signal hierarchy
Google
INTENT
Explicit search — they tell you what they want.
Facebook
INTEREST
Passive signals — they show you what they like.
TikTok
INTEREST
Engagement signals — they show you what captures attention.
Omnia
PRE-INTENT
Behavioral prediction — we identify who is about to need capital.
Pre-intent vs. post-intent
You are here
Post-intent
Buy the lead only after intent is public, priced up, and available to every lender using the same list.
Where you need to be
Pre-intent
Identify capital need before the borrower starts shopping and before competitors can see the same demand.
WHAT WE ARE
From Signal to funded outcome.
We continuously monitor behavioral signals to identify individuals entering a financial decision window and turn that signal into a funded outcome.
WHO
WHAT
WHEN
WHO
Identity Resolution
Behavioral signals tied back to specific businesses.
WHO
Identity Resolution
Behavioral signals tied back to specific businesses.
WHAT
Decision Prediction
Detect capital demand before it becomes a form fill.
WHAT
Decision Prediction
Detect capital demand before it becomes a form fill.
WHEN
Timing Accuracy
Move inside the 30–90 day window before the borrower applies.
WHEN
Timing Accuracy
Move inside the 30–90 day window before the borrower applies.
HOW WE COMPARE
Your competitors buy the same leads.
Interest-based platforms sell recycled, shared, post-intent files to every lender in the market. Omnia is a different category entirely.
Interest-based
Lead aggregators
Omnia
Targeting
Guesses who seems interested — including every broke startup
Shared form fills sold to multiple lenders
ICP matched pre-screened businesses
Close rate
5% industry avg
5% industry avg
3-5x advantage
Cost control
Platform-controlled, volatile
Vendor-controlled, competitive
Pay only on closed deals
Data exclusivity
None
None
Exclusive signals, no overlap
Moat built
None
None
Compounding signal quality over time
THE SOLUTION
The Omnia Flywheel
A closed-loop intelligence system that identifies the right businesses, reaches them for pennies, screens every file, and gets smarter with every deal. The loop doesn't just run — it compounds.
REACH
02
Outbound Initiated
AI-powered multi-channel infrastructure reaches the intent-verified audience at the right moment, through the right channel
INTAKE
03
Application Received
Qualified prospects submit an application and a proprietary soft credit pull runs automatically at submission.
SCREEN
04
Screened & Enriched
Every file is verified against minimum criteria before any partner sees it. If it doesn't match your ICP, it doesn't belong in your CRM.
MATCH
05
Match Delivered
Pre-screened files are delivered exclusively to the matched lending partner. Never shared, never resold. One file, one lender.
LEARN
06
Outcome Fed Back In
Funded outcomes return as training data. The algorithm sharpens. Targeting improves. Cost per file drops. The loop compounds.
IDENTIFY
01
Intent Identified
Exclusive behavioral data captures businesses actively researching capital — upstream, before any form fill or ad click.
REACH
02
Outbound Initiated
AI-powered multi-channel infrastructure reaches the intent-verified audience at the right moment, through the right channel
INTAKE
03
Application Received
Qualified prospects submit an application and a proprietary soft credit pull runs automatically at submission.
SCREEN
04
Screened & Enriched
Every file is verified against minimum criteria before any partner sees it. If it doesn't match your ICP, it doesn't belong in your CRM.
MATCH
05
Match Delivered
Pre-screened files are delivered exclusively to the matched lending partner. Never shared, never resold. One file, one lender.
LEARN
06
Outcome Fed Back In
Funded outcomes return as training data. The algorithm sharpens. Targeting improves. Cost per file drops. The loop compounds.
THE ADVANTAGE
95% of Your Pipeline Was Never Going to Close.
The average lender closes less than 5% of the leads they buy. The other 95% is your sales team's time, your opex, and your patience — burned on files that were never fundable to begin with. The problem isn't your closers. It's what they're being handed.
<5%
industry close rate
95%
of pipeline never funds
3–6×
Omnia close rate advantage
01
Close rate
3–5% industry average
10–30% target with Omnia
02
What reaches your team
Unfiltered — your team sorts the garbage
Pre-screened against your exact criteria before delivery
03
Sales team time
95% spent on leads that never close
Every conversation is ICP-matched and qualified
PARTNER MODEL
You fund the deals. We deliver the files.
Omnia pre-screens every file against your criteria before it ever reaches your team. Time in business, monthly revenue, credit profile, industry — you set the bar. Files that don't pass, you never see.
100%
criteria-matched files
0
garbage leads delivered
1
job left for your team — close
01
You set the criteria
Minimum time in business. Minimum monthly revenue. Minimum credit score. Preferred industries. You define what a qualified prospect looks like.
02
We do the screening
Every file runs through Omnia's scoring engine. Credit verified, revenue confirmed, intent validated. If it doesn't clear your bar, it never reaches you.
03
You just close
No sorting through garbage. No wasted sales calls. No paying for leads that were never going to fund. Pre-qualified prospects, ready to underwrite.
APPLY TO PARTNER
Ready To Start Funding More Deals, Intelligently?
Omnia's partner program is selective. Book a call and we'll talk through whether there's a fit for your operation.
Book a Strategy Call